Press Release Regarding the Establishment of fanpla AG

27th of November 2025
Fanpla AG

Fanpla AG Establishes in Zug to Support Global
Development of Blockchain Entertainment Platform

Die Fanpla AG, eine in der Schweiz ansässige Tochtergesellschaft der Fanpla Inc. (Japan), gab heute die Eröffnung ihres neuen Büros in Zug bekannt. Zug ist weltweit als Crypto Valley bekannt. Dieser Schritt ist ein wichtiger Meilenstein auf
dem Weg zum Aufbau einer nachhaltigen und grenzenlosen Unterhaltungswirtschaft, die auf der Blockchain-Technologie basiert. Die neue Entität wird als strategischer Hauptsitz für die europäischen Aktivitäten von Fanpla fungieren und eine Schlüsselrolle für das weitere Wachstum des globalen FPL-Ökosystems spielen.

Background and Purpose

The establishment of Fanpla AG is a key initiative aimed at realising a global decentralised entertainment economy. Leveraging Japan-developed expertise in fan engagement and blockchain technology, Fanpla AG will collaborate with the European crypto ecosystem centred in Zug, Switzerland — one of the world’s most trusted and advanced regulatory environments. Through this collaboration, Fanpla AG aims to build a new token-based business model that combines transparency, reliability, and innovation, empowering artists and fans to cocreate and share value across borders.https://www.youtube.com/watch?v=RcH2JFP0WiQ&t=1s

Strategic Hub in the Global Blockchain Ecosystem

Establishing a presence in Switzerland’s Crypto Valley is a core element of Fanpla’s global strategy. The region is internationally recognised for its clear regulatory framework, strong concentration of blockchain expertise, and robust financial ecosystem. Fanpla AG will use this environment to build a transparent and compliant governance structure to support its international token ecosystem.

European Headquarters for Global Expansion

Fanpla AG will serve as the central hub for Fanpla’s global operations, driving expansion across Europe and beyond. In Japan, Fanpla Inc. has built, in partnership with Fanplus Inc., a community of over 4 million paid fan members and has established a digital foundation
connecting artists and fans. Drawing on this experience and expertise, Fanpla AG will create new fan engagement models and digital ecosystems tailored for the European market. By combining its deep knowledge of fan business and blockchain technology, Fanpla AG will continue to enhance entertainment experiences for diverse audiences and foster a truly global fan economy.

Main Objectives of the European Base

Building a Global Platform: Localising the platform for European artists and fans to connect, allowing Japanese content and creativity to reach worldwide audiences while providing a framework for international artists to engage with the Japanese market.

Expanding the FPL Ecosystem: Developing new partnerships, listings, and use cases to broaden the utility of FPL across Europe and establishing a safe and transparent environment for artists and fans to engage with token-based services. By leveraging Switzerland’s advanced financial and legal infrastructure, Fanpla AG will further strengthen its secure and compliant token economy operations.

Driving Innovation: Establishing a local R&D team in Switzerland to lead research, development, and market studies, ensuring that the Fanpla ecosystem remains at the forefront of the rapidly evolving entertainment and Web3 industries.

Toward a Global Entertainment and Financial Ecosystem

The establishment of Fanpla AG marks a major milestone in integrating entertainment and finance through blockchain innovation. By positioning itself in Switzerland’s internationally recognised financial hub, Fanpla AG will reinforce its governance and operational infrastructure of the FPL ecosystem, and create an environment where transparency, trust, and shared value between artists and fans can truly thrive. Looking ahead, Fanpla AG will continue to drive initiatives across finance, technology, and entertainment, supporting the
sustainable development of its token ecosystem and broadening opportunities for global participation.

About FPL (Fanpla)

FPL is a digital asset issued on the Polygon blockchain. Following its successful IEO on Coincheck in November 2025, FPL is now available on the Fanpla Market — enabling digital asset purchases, ticketing, and access to exclusive fan experiences. As a utility token connecting artists and fans, FPL powers a wide range of activities, including NFT purchases, access to limited-edition content, and fan voting in various events.

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Partnership